Sending Out the Mail: Letters and Postcards to Foreclosures
Does it seem that letters and postcards are very personal? Well, that’s because they are. They show that you actually took the time to pen your message instead of whipping a quick note on your phone or laptop, and that makes it more meaningful. They’re actually so special that you can utilize them even in advertising to prospect sellers.
Like most other things in life, there are always two sides of the coin, so to speak. Letters and postcards are no different. Let’s have a closer look at the former first. In a letter, you can basically write as much as you want, and you can send them out in batches or only one at a time – the choice is yours.
The downside is that they’ll cost you more than just shipping out postcards. Just think of the logistics it will involve: the cost of the envelopes, having the letters photocopies and, of course, the mundane task of folding each letter, stuffing it in an envelope, and then writing each address manually.
And after you do all of that – or hire someone else to do it for you – you now get anxious on whether or not your letter was even opened and read. A message is only as good as the action it inspires in a recipient, after all. And for your prospect seller to react, he must read be able to read what you painstakingly put together.
Now, let’s go to the postcard. It doesn’t have to be opened for it to actually be read – which already cuts down your apprehension level. It’s also very cheap to produce, and can be used for a mass mail-out. The problem lies on the text – it has to be limited. This means that you have to get your point across as quickly as possible. Here’s a tip: be clear and straight-forward. Flattering words won’t cut it when a simple “We Buy Houses” will do the trick.
So, which one do you think suits you better? A letter or a postcard? We’ll go over this in more detail in the next chapter.